You dispute it with evidence — valuations are checked against trade guides, not accepted on trust.
You can dispute it, and doing so successfully is genuinely common. Most motor policies define your payout for a total loss as the vehicle's "market value" — the cost of replacing it with one of similar make, model, age, mileage, and condition — and insurers are expected to reach that figure reasonably, typically by checking recognised trade guides. When those guides diverge, or an insurer's figure sits noticeably below what similar cars are actually selling for, the Financial Ombudsman Service regularly requires insurers to increase their offer.
| Step | What happens |
|---|---|
| Insurer checks recognised trade guides | Commonly CAP, Glass's, Autotrader, and Percayso for motor vehicles |
| Guides sometimes disagree | The Ombudsman's general approach leans toward the higher, fair end of the range, rather than defaulting to the lowest |
| An outlier guide can be disregarded | If one guide is significantly out of step with the others, excluding it is generally considered fair |
| Real adverts for comparable cars | Used as supporting evidence on both sides — by insurers defending a figure and by policyholders challenging it |
Critically, this isn't decided by opinion — it's a fact-checking exercise the Ombudsman conducts by comparing the insurer's figure against the same recognised sources, and increasing the settlement where the insurer's own valuation doesn't hold up against them.
It's a common and understandable frustration, but on its own, being unable to find a replacement car at the settlement figure doesn't automatically mean the valuation was unfair — the Ombudsman's role is to check whether the insurer reached its figure reasonably and in line with the policy and trade guides, not to guarantee you can replace the car easily. That said, if you can show real, comparable adverts priced meaningfully above the settlement, that's exactly the kind of concrete evidence that does move a valuation dispute in your favour.
If your insurer has accepted your claim is valid and the total loss is genuine, but you're disputing the amount, it's considered good practice for the insurer to make an interim payment at this stage rather than making you wait for the dispute to fully resolve — since the only open question is the value, not whether you're owed anything at all.
Which trade guides are used to check a car valuation? The main UK motor trade guides commonly referenced include CAP, Glass's, Autotrader, and Percayso. Where guides give different figures, the general approach favoured by the Financial Ombudsman is to look at all the recognised guides and lean toward the higher end when there's a genuine, fair basis for doing so, rather than automatically taking the lowest.
Can I use adverts for similar cars to challenge my insurer's valuation? Yes. Real advertisements for directly comparable vehicles (same make, model, age, mileage, and condition) are commonly used as evidence in valuation disputes, both by insurers defending their figure and by policyholders challenging it. The strength of this evidence depends on how genuinely comparable the adverts are to your specific vehicle.
Use Kibbo's Insurance & Claims tools to gather evidence and draft your valuation dispute.
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