Only if that mistake was deliberate or reckless — a genuine slip gets a proportionate response, not a flat refusal.
It depends entirely on how that mistake is classified — and the law draws a sharp line between an honest slip and dishonesty. Under the Consumer Insurance (Disclosure and Representations) Act 2012 (CIDRA), you only have to take reasonable care not to misrepresent facts when applying for cover — the older, stricter duty to volunteer every possibly relevant fact was replaced. If a mistake happens despite reasonable care, or is genuinely careless rather than dishonest, the insurer's remedy should be proportionate, not a blanket refusal. A refusal to pay anything at all is only justified if the misrepresentation was deliberate or reckless.
| Type of misrepresentation | Insurer's remedy |
|---|---|
| Careless (honest mistake, didn't meet the reasonable care standard) | Proportionate settlement — based on what the insurer would have done had it known the truth (different terms, higher premium, or reduced payout) |
| Deliberate or reckless (knew it was untrue/misleading, or didn't care) | Insurer can avoid the policy entirely and refuse the claim, though it must return the premium unless that would be unfair |
| No misrepresentation at all (reasonable care taken) | No remedy available to the insurer — the claim stands |
Crucially, for a "qualifying misrepresentation" to exist at all, the insurer has to prove it would have offered the policy on different terms, or not at all, had you given accurate information. An honest mistake about something that wouldn't have changed anything isn't grounds for any remedy.
The standard is that of a reasonable consumer, assessed against the actual circumstances — not a technical, best-possible-answer standard. Relevant factors include:
A dishonest answer is always treated as failing this standard automatically — but an honest, reasonable mistake, especially in response to a vague or ambiguous question, has real legal weight in your favour.
If your mistake was careless and the insurer would still have offered cover but at a higher premium, they typically reduce your claim payout by the same proportion — for example, paying 80% of a claim if you should have paid 20% more in premium. This is not the same as refusing the claim outright, and it's a routine outcome the Financial Ombudsman Service regularly reviews and upholds when applied correctly.
Use Kibbo's Insurance & Claims tools to check whether a proportionate settlement applies and draft your challenge.
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