Template $5

Online Shopping Safety Checklist

Twenty checks. Two minutes. Before you hand over your card details to a store you've never used.

Fake stores look legitimate on purpose

New fraudulent online stores appear faster than any blacklist can track them. They look legitimate — professional design, fake reviews, reasonable prices, HTTPS padlock — long enough to take money from buyers who have no recourse once the order never arrives.

The signals that distinguish a genuine store from a short-lived scam operation are identifiable, but only if you know what to look for and where to check.

Most people apply the same trust heuristics that worked in 2015 to a much more sophisticated threat landscape in 2025.

Step by step

  1. Download the one-page PDF.
  2. Before buying from any store you haven't used before, open the checklist.
  3. Work through the 20 checks across four categories: the website itself, reviews and reputation, pricing and payment, and what to verify after you buy.
  4. If multiple checks fail, find the product elsewhere — the time spent is significantly less than the time spent disputing a fraudulent charge.

Anyone who shops online

Particularly useful when buying from a store discovered through a social media ad, a Google Shopping result, or a recommendation from an unfamiliar source.

  • One-page PDF checklist
  • 5 website checks
  • 5 review and reputation checks
  • 5 payment and pricing checks
  • 5 post-purchase checks
  • Print-ready
  • Works on any device

Two minutes before you buy. Zero minutes disputing a fraud charge.

The stores that scam people look legitimate on purpose. This checklist checks the things that are harder to fake.

Get the checklist ($5) →

One-time download · No account required · Print-ready PDF